5 Essential Things Your Pitch Deck Should Say About You

Guest Post by Peter Geyer, MBA

You have finally scheduled a meeting with a potential investor to fund your new company.

You only have a few minutes to convince them that you are their perfect future partner.

Your marketing department (you) has spoken with your controller (your co-founder) and your engineering department (both of you), and you have developed the perfect pitch deck to present to this investor. It has nice graphics, it has numbers, it has a description of your product.

The investor is not impressed.

But why? You have a great product and all you need is some seed money to make yourself and your investor millions. How could the investor not see your potential?

Maybe it’s because you didn’t address the 5 essential things that your pitch deck should say about you. Continue reading

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Guest Appearance on Real Talk, Real People, Real Business

Podcast interview number two is now online!

If you are on my email list, then you’ll know that one of my goals for 2019 is to be a guest on five podcasts.

In this video, Leanne Peard interviewed me for her YouTube podcast – Real Talk, Real People, Real Business – where we talk about copywriting, editing, translation, and my book, Branding for Beginners. In her other videos for Social Media Mate, she shares a lot of great information on how to promote your business on social media. Continue reading

Guest Appearance on Mental Cement Podcast

If you are on my email list, then you’ll know that one of my goals for 2019 is to be a guest on five podcasts.

Well, podcast interview number one is now online!

The very gracious Candice Kelly interviewed me for her podcast – Mental Cement. I’ve enjoyed many of her other interviews, and am excited to be featured in “Establishing Your Exit Plan with Bernadette Geyer.”

Click here to take a listen… Continue reading

What I Won’t Be Doing in 2019

I love making my to-do lists. I find them to be very helpful. I have one for annual goals, one for longer-term or non-deadline specific goals, and then my weekly calendar with the top 3-4 things that have to be done each day.

However, I realize that I need to also keep a not-to-do list. This list would remind me of things that I should stop doing, or should limit. At the top of this list is to limit my time on social media between 9:00 am and 9:00 pm. Those are the hours in which I work and spend time with my family. At work, I simply don’t open browser tabs for Facebook or Twitter. At home, I leave my smartphone in my purse or on a table, away from where I am sitting.

I also would add to the list the business services that I want to stop providing. It’s the whole 80/20 rule. If 80 percent of my income is derived from 20 percent of my activities, then wouldn’t that mean I should focus on the 20 percent of activities that is bringing in the most income and stop doing the less-satisfying activities that are just not worth it? Continue reading