Interview on Women Developing Brilliance Podcast

I had a wonderful time being interviewed by Kc Rossi, for her Women Developing Brilliance podcast!

You can take a listen as we talk about:

  • Why branding and writing are inseparable
  • The secret to keep creative juices flowing
  • The biggest benefit to a narrow niche

Continue reading

The Story behind My Tagline

I get a lot of compliments on my tagline – No app can replace me! – so I thought I’d take a moment to mention how it came to be.

Basically, I got tired of seeing creative writers and business folks talking about how they don’t need a copy editor, because they just run their texts through a grammar-check app and that’s good enough.

But the job of a copy editor is really so much more than checking spelling and punctuation. Continue reading

Updating Your Business Plan: Three Key Factors to Focus On

Contributed by Peter R. Geyer

Your business plan is your roadmap to success, and if you have built your own business – and particularly if you have had to seek bank or investor financing – you have probably had to write one.

But once written, how many of you have actually gone back at a later date to update your business plan?

It’s not a bad idea, even if you don’t need another round of bank or investor financing. Merely the act of writing – or updating – a business plan is a good way of refocusing your mind on where your business is going, how it is changing, and how you can keep it on a growth trajectory. Continue reading

Does Your Website Sound Like You?

A recent client came to me because she wanted to redo her websites in English. One of the problems she told me about was the fact that her clients love her, but after getting to know her, they say: “You know, your website sounds nothing like you…”

Then, I was being interviewed for a podcast, and the host told me she gets the same reaction.

This got me to thinking about how the “voice” of your website works for or against you when you’re reaching out to your ideal client.

How do you stand out? How do you connect with your website visitors? Continue reading

Things I Did in 2019 that Surprised Me

This won’t be the typical end-of-year roundup blog post. I’m not going to talk about all the things I accomplished or all the things I wanted to accomplish but didn’t. Instead, I’m going to focus on the things I did in 2019 that – when the year started – I had no idea I would be doing.

First – the things I did professionally…

1. Was interviewed on six podcasts.

This surprised me because I actually stepped out of my comfort zone this year to reach out to podcast hosts to pitch myself as a guest. The mere fact that I actually did it surprised me and has encouraged me to continue to pitch myself to podcasts in 2020. Continue reading