Have you ever seen a shop with an empty display window?

So why are you leaving these digital spaces blank?

I don’t know about you, but I love window shopping. Even if I don’t need anything, it’s fun to see how some shops get very creative about the displays in their windows. Tailors in my neighborhood have some truly eye-grabbing ones.

And most stores will change their displays according to the season or the next upcoming holiday. One glance will tell you whether Christmas, Halloween, or Valentine’s Day is on its way.

Would you leave a shop window empty when you know it’s a good way to attract customers? I don’t think you would.

But there are a few places on the internet that you might be leaving empty – bereft of eye-catching copy to promote your business –  instead of allowing potential customers to “window shop” your products or services.

Your LinkedIn profile’s “About” section –

If you’ve come up with some great text on the “About” page of your website, make sure you use it consistently in your other online presences. The text in the “About” section of your LinkedIn profile doesn’t have to reinvent the wheel. On the contrary, it’s better to use the same exact wording and phrasings. The repetition helps reinforce your brand in the minds of your connections.

Your “About” tab on your Facebook Page –

If you haven’t already posted something in your “Story” section of this tab, now’s a great chance to tell your readers a little about you! You can also add a photo and your “Mission” on this tab – which are previewed on your front page. People connect with real people. Let potential customers see the person (or people) behind your business! As with your LinkedIn profile, there’s not need to reinvent the wheel. You can use the same text from your website’s “About” page.

Your email signature –

Whether it’s a favorite quote or your business tagline and a link to your website, don’t let your email signatures go to waste. I wrote a blog post with a wealth of ideas for what can go in your email signature. Check it out here.

Photo of a shop window with cameras in it.
Photo by Jonathan Kemper on Unsplash