At the end of 2018, I wrote a blog post about what I wouldn’t be doing in 2019. I feel like I have to revisit this topic again.
Working on your business isn’t about doing all the things – it’s about doing the right things.
How do you know what the right things are? Sometimes you don’t. Sometimes you just have to try different things to figure out what works for you and your business. And these “right things” can change or evolve over time.
For example, in 2017, I started offering an online workshop through Thinkific called “The No Time Guide to a Brand Style Guide.” I tried promoting it to no avail. It flopped. After a year of trying to figure out how to make it work, I dropped the workshop and turned it into a book – Branding for Beginners. The book has been selling well, and I’ve gotten good feedback on it. I’ve even used the book as the basis for in-person workshops in 2019.
Here’s an assignment:
Make a list of the things you currently offer as products or services. Honestly rate them as to whether they effectively contribute to your company’s bottom line. Also make a list of ways that you promote your products or services. Then honestly rank these as to whether they are successful at turning potential customers into actual customers.
Sometimes you need to be painfully honest about whether an offering or a marketing tactic is worth the time and effort you put into it. Sometimes it’s better to free up that time and energy to devote to finding something that will work better for you.
I’ve got some ideas for new things to try in 2020. If they turn out to be the right things, then great, I’ll keep doing them! If not, I’ll move on and realize the ideas may be right another time.