Looking to get booked on podcasts? Learn from my experiences.
At the beginning of 2019, I set myself the very modest goal of being interviewed for at least five podcasts — a small goal, yes, but one I felt I could accomplish among other goals for the year. At the end of 2018, I had published a book, Branding for Beginners, and I thought it would be a good hook for getting on podcasts geared toward small businesses. With so many podcasts out there, I thought surely I should be able to get interviewed by at least five.
In January, I joined a Facebook group for speakers and authors. This was good timing for me, because the beginning of the year seems to be when a lot of podcast producers put out calls for potential guests. Several podcast hosts posted in the group that they were looking for guests, so I checked out their podcasts and wrote to those I thought would be a good fit for me as someone who runs my own freelancing business and had recently published a book — I knew I could provide some valuable advice to their podcast audiences.
Then, in September 2019, the company I work part-time for published a book of its own related to journalism, and I set about pitching relevant podcasts to get interviews for both our CEO and the book’s editor-in-chief.
After ten months of trying to get guests booked on podcasts, I learned several things. Recently, I wrote a Medium article about my lessons learned.