Consistency is the key to creating and maintaining a “Brand Image” for your business. But how can you stay consistent without guidelines for how to refer to your business in all of your content?
Branding for Beginners looks at the importance of having a Brand Style Guide, which serves as a cheat sheet for how you refer to your business. The book features an easy-to-use template you fill out along the way as you set the key basic ingredients of a Brand Style Guide for your business.
Whether your business is just starting out – or if you’ve been around a long time – you’ll benefit from having a Brand Style Guide. It doesn’t take as long as you think. And it will save you time and effort in the future, as you continue to grow your business.