Things I’ve Learned from Podcasts – #12

I had the opportunity to listen to a lot of podcasts over the holidays and rediscovered my love of them. It’s been a while since my last podcast roundup, so here are my takeaways from three podcasts that I recently found very useful. A link to each podcast is provided in case you want to listen to the entire broadcast yourself.

The Tim Ferriss Show, #223 – Calming Philosophies for Chaotic Times

Tim Ferriss talked with Krista Tippett, author and host of the “On Being” podcast, about tips one can use to stay calm when reacting to challenges.

My Takeaway

In their discussion about how you react to how others respond to you on social media or in emails, Ferriss mentioned a saying, “Do not ascribe to malice what can be explained by incompetence.” Ferriss says he has come to realize that you can substitute other things for “incompetence,” such as “busy” – the reason for a short, one-line response could be that they are busy.

Accidental Creative, 23 January 2017 – Wired to Create

Wired-to-CreateIn this episode, Todd Henry talks with Scott Barry Kaufman, author of Wired to Create, about the importance of creativity not just in one’s personal life, but also for business owners and entrepreneurs.

My Takeaways

A lot of people focus on a problem, but that’s not where creativity comes from. Kaufman said, “Sure, preparation is required, but the greatest insights, ideas, and inspiration comes when you are doing a different task. When your brain has calmed down and is not so hyper-focused on what you’re doing. It lets the broader connection happen.”

It’s good to have goals, but be open to improvising within that framework. Be open to deviating from the plan.

Solitude is important for getting in touch with your deeper parts of yourself. It’s necessary on a regular basis in order to gain fodder for creativity.

Creative people embrace the contradictions within themselves and then, through the creative process, they try to reconcile them.

Through the Noise: Getting Social, #7 – Building Better Relationships with Customers

Host Kiki L’Italien speaks with JP Moery, CEO of The Moery Company, about ways to improve your relationship with your customers.

My Takeaways

The best time to send a newsletter is not 8:00 a.m. You need to think about what your customer does first thing in the morning – they sit down with a cup of coffee and go through and delete about 20 emails. If your newsletter comes in around 9:30 or 10:00 a.m., then you’ll actually be first on their radar.

Online content builds people’s awareness of you. It shortens the sales process and eases business development.

Starting a podcast as a way of connecting with customers has become a lot easier. “Anchor” is a new app for recording interviews and other audio, and having that audio made available as a podcast both on Apple Podcasts and Google Play Music.

Disclaimer: The above blog post includes affiliate links to Amazon. It is not an express endorsement of the book and is offered only for the convenience of readers who would like more information on the book. If you purchase the book from Amazon after following my link, I will receive a very small referral fee.

Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers with consistent and memorable marketing content. Her “Rule Your Digital Domain” service helps businesses make sure their website and social media profiles are working to attract more customers. You can see her full list of services here.