If you have a small retail business and want to make sure your website is ready for the upcoming holiday shopping season, there’s no time like the present to take action.
The good news: some of the things you can do right now are easy and do not take a lot of time.
Check the links on every page.
Go through every link on your main website pages (ignore the blog for now), including the main links bar, and the external links that point to your social media accounts. Make sure all of these links are pointing to where they are supposed to lead your visitors. If you sell products online, make sure links to product pages work, and that the purchasing links for each product are functional.
Check your contact info.
Take a look at your “Contact Me” page. Don’t have one? How do people get in touch with you? Is the info somewhere on your website? Make sure the address of your shop (if it’s bricks & mortar), phone number, and email address are correct. If you use a contact form, have someone test it for you to make sure it still works.
Proofread your product details and descriptions.
Make sure the descriptions, dimensions, and pricing information for your products are correct. You don’t want to suddenly discover that your big-ticket product is listed at $45.00 instead of $450.00!
If you are a little too busy to handle proofreading your website and checking links, I’ll remove that pressure from you! Just contact me here to find out how I can help you make sure your website is in top shape for holiday shopping season.