If you have a small retail business and want to make sure your website is ready for the upcoming holiday shopping season, there’s not much time left.
But there’s good news: some of the things you can do right now are easy and do not take a lot of time.
Check the links on every page.
Go through every link on your main website pages (ignore the blog for now), including the main links bar, and the external links that point to your social media accounts. Make sure all of these links are pointing to where they are supposed to lead your visitors. If you sell products online, make sure links to product pages work, and that the purchasing links for each product are functional.
Check your contact info.
Take a look at your “Contact Me” page. Don’t have one? How do people get in touch with you? Is the info somewhere on your website? Make sure the address of your shop (if it’s bricks & mortar), phone number, and email address are correct. If you use a contact form, have someone test it for you to make sure it still works.
Proofread your product details and descriptions.
Make sure the descriptions, dimensions, and pricing information for your products are correct. You don’t want to suddenly discover that your big-ticket product is listed at $45.00 instead of $450.00!
Wishing you a prosperous holiday season!
Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers with consistent and memorable marketing content. Her new book, Branding for Beginners: Why consistency is the key to establishing and maintaining a brand image, helps small businesses create a Brand Style Guide via an easy-to-use template they can use as a cheat sheet for how they market themselves.