It’s been a while since I last posted my takeaways from podcasts I’ve listened to, so here’s a couple of reviews for you.
Through the Noise: Getting Social, #12 – Online Communities and Social Media
In this episode, Lauren Wolfe – Branding, Marketing, and Communications Executive for Results Direct – talks with the hosts, Kiki L’Italien and Blake Althen, about how to keep online communities engaged.
How do you organize communities online? Lauren says “Don’t try to figure out which platform is best based on demographics. Figure out how you like to communicate and base your community around how you prefer to communicate.”
How do you get people involved and fired up about the community? Lauren advises to “Ask them!” Asking people to get involved and giving them examples of how they can get involved is the best way.
Lessons learned at the Super Bowl of Community Managers include the following trends:
- Community Management has been dubbed Customer Service. It’s not that it isn’t that, but it’s so much more than that. In 2017, it will move beyond customer service.
- More money for Community Managers. The role is evolving. Responsibility is increasing.
- Video is still a thing!
- Video is expanding into virtual reality – e.g., live video, Instagram stories, etc.
- Community Managers will be doing more listening, less automation, building organic followers by building more relationships. Automation will still be there, though, for certain things.
To get a community started, consider the following:
- Where are your members? (online?)
- What’s their problem? What are their challenges?
- Who are your evangelists? Talk to them.
After you have the answers to these questions, a community manager strategist could put together a strategy for you that includes branding, messaging, etc.
The Accidental Creative, 31 October 2016 – The Power of Saying No (So You Can Say Yes to Something Better)
Host Todd Henry talks about one of the tenets from his book, The Accidental Creative.
Todd says to “Think of a vineyard.” The vinekeeper has to prune the vines back regularly. Those parts cut off are just fine, but the vinekeeper knows that if he doesn’t prune the vines, eventually all of the new growth will sap resources from the more mature growth.
Todd says creatives are “terrible at pruning things from our life that seem to be really good things.” But, “sometimes really good things in our life can steal resources from potentially great things in our life… We pack our lives with a lot of really good things and we never get around to doing really great things because we simply don’t have the resources to go around.”
Todd adds, “If you don’t make decisions in your life, you will eventually wither on the vine because you will not have the resources you need to be able to accomplish what it is you want to do.”
Todd offers four areas to try to prune in your life:
- Projects – Which projects are on your plate right now that you know you need to let go? Create some white space in your life.
- Recurring Tasks and Meetings – What are you doing as a matter of ritual and not as a matter of intent?
- Relationships – Are there people in your life that you simple need to get rid of, that you need to prune from your life?
- Personal Habits and Expectations – When you’re ambitious and meet your goals, sometimes you meet the goals by 120%, but then you set 120% as the new baseline for expectations. Then, it becomes 130%, and so on. Pretty soon, we’ve set the mark so high for ourselves, our personal expectations, that we have no white space – no room for error. This is called “expectation escalation.”
Innovation and creation happen in the white space. Todd says that’s why it’s important to ensure you have white space in your life.
Disclaimer: The above blog post includes affiliate links to Amazon. It is not an express endorsement of the book and is offered only for the convenience of readers who would like more information on the book. If you purchase the book from Amazon after following my link, I will receive a very small referral fee.
Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers with consistent and memorable marketing content. Download her new set of “Quick Sheets” for tips on how to use your online resources to attract more customers, even if you only have 15 minutes a day to do your online marketing.
Geyer specializes in working with people who are breaking out of their fishbowl to move to a bigger pond – whether they are expanding their business into new markets, writing a book, creating their first website, or dipping their toes into the social media waters. You can see her list of services here.