Sharing inspirational quotes and memes is part of what makes social media … well … social. However, there are some tips to keep in mind when you are sharing quotes and memes on the social media accounts for your business.
Make sure you promote yourself.
I see many small businesses, entrepreneurs, consultants, and coaches caught up in the circle of sharing advice by famous people, or by big name business competitors. Instagram is filled with quotes by folks like Gary Vaynerchuk and Elon Musk (who, quite frankly, don’t need all that extra free exposure). Don’t fall into the trap of always promoting the wise words of others – especially if you are sharing gifs and graphics that feature a competitor’s website! You’re pretty much driving your potential clients to them.
When you write something, you want people to know it was you who wrote it, right? Crafting a nice graphic with a snappy quote you remember hearing somewhere feels good, but you should take a moment to do a quick internet search to see if you can find out who actually said it and exactly how it was phrased. You wouldn’t want someone stealing your words and passing them off as their own, so don’t do it to someone else. (Update: A great resource I found out about from Steve Garvin, The Mindful Marketer, is QuoteInvestigator.com.)
Don’t overuse quotes and memes.
They’re easy. Sure. You can post a bunch of them without spending a lot of time. But strive for regular, value-infused content that will keep people on your profile for longer than a few seconds. Offer them knowledge. Offer them a glimpse of the value you (and your business) can bring into their life (and their business). It’s hard to do that if the only posts they ever see from you are stylized quips and snippets. Consider having one or two specific days of the week on which you share these types of posts.
Your business has a value for people. Make sure the posts your business shares on its social media channels convey that value. Of course, the occasional grumpy cat is okay. Just don’t overdo it.
Bernadette Geyer is a freelance editor and translator, as well as the author of Branding for Beginners: Why consistency is the key to creating and maintaining a brand image. The book leads you step by step through the process of putting together a Brand Style Guide, which is basically a cheat sheet for the way you market your business! The Brand Style Guide will keep you consistent throughout all of your marketing materials, making it easier for customers to recognize your brand and remember your key messages, while saving you time and energy.