Are You Wasting Your Social Media Profiles?

When someone stumbles upon your company’s Facebook page or Twitter account, what will they immediately learn about you? Take a moment to look. What do you see on your profile? Are you wasting this valuable space?

I recently scrolled through the list of new followers on my Instagram account and noticed that some of the business accounts following me had no information about their companies in their profiles. None. Not even a link to the business website.

The name of one of the companies was sort of nondescript, and one of its posts was a big cloud with the words “Expand Your Business, Call Today” across it. Well, at least there was a phone number listed for people to call. So, it was no surprise to see that, while they followed more than 1000 other Instagram accounts, they had only a little more than 100 followers themselves.

It is not enough to simply set up a social media account and imagine people will start following you, or that they will automatically like your Facebook page. They first need to know a little about your company.

To make sure you are not wasting your social media profile space, here are four things every social media profile must have:

Company name

You may think this goes without saying, but I see a lot of profiles that have a business logo, but no mention of the actual name of the company. Many logos offer an acronym, but that’s not very useful to most first-time visitors to your profile.

Brief description of what you do

Here you will need to be clear and succinct. A description on your Twitter profile must be under 160 characters. Instagram allows you 150 characters. Facebook page profiles have two description sections. The ‘Short Description’ has a 155-character limit, while the ‘Long Description’ seems to have no limit. You should use your best judgment about how long of a ‘Long Description’ you need for your company. The important thing is that visitors to your profile understand what services or products you offer through your business.

SMProfilesInstaExample

Link to website

It’s crucial to include a link to your website so that potential customers and clients can learn more about your company, or buy your products. Instagram doesn’t allow links in captions to the images you post, so one way around that is to use something like Linktr.ee (see above), which allows you to offer one link that sends visitors to a separate, customizable link list.

Relevant image

Newer Geyer Editorial Facebook Header
My Facebook page cover image

Social media account profiles always offer a space for images. Here is where you can put your company logo, a photo of yourself (if you are a coach or consultant), a photo of your shop or products, or just a ‘hero image’ type graphic with a quote that is related to your business. You can read more about hero images in my previous blog post on the topic. Images are also a great way to catch a visitor’s eye and keep them looking around.

After reading this list of ‘must have’ details, look at your own profiles again. What are you missing that you can fill in today, to make it easier for customers to get to know you?

Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers with consistent and memorable marketing content. Her “Rule Your Digital Domain” service helps businesses make sure their website and social media profiles are working to attract more customers. You can see her full list of services here.

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