Welcome to the fifth in my series of blog posts presenting my takeaways from podcasts I’ve recently enjoyed. If there’s a podcast you enjoy on a regular basis, feel free to let me know about it in the comments below.
Here are two episodes I listened to recently, along with “my takeaways” from each.
1. TED Talks Business – Carol F. Cohen, “How to get back to work after a career break.”
My takeaways: When you are “relaunching” your own career after a break, here are some tips:
- Get out of the house. You need to socialize and talk to people.
- Talk to everyone. Let everyone you know or meet know you are interested in getting back to work.
- Be prepared to have a lot of conversations that go nowhere.
Many financial and engineering companies are offering paid Reentry Internship positions for older, experienced workers who are relaunching their careers. They realize that these older workers will be very committed because they’ve already gone through the “taking time off” period that many younger workers may not have done yet.
Businesses are also starting Veteran Reentry programs, based on the Reentry Internship programs at their, or other, companies.
If you are relaunching your career, consider going to a business that doesn’t have a program and offering to be a paid intern to get your foot in the door and prove yourself.
2. The Accidental Creative – March 8, 2016: Jay Baer Teaches Us to Hug Our Haters
My takeaways: There are two types of complainers when it comes to business complaints.
First, the Offstage/Private complainer is the one who sends an email or letter. This person just wants an answer. Don’t let this person wait too long for an answer or they will assume you’ve blown them off.
Second, the Onstage/Public complainer is the one who posts on social media sites like Yelp, or Amazon, or Tweets to you, or posts to your Facebook page. This person is not really expecting an answer. They want an audience.
The second type of complainer doesn’t expect a response, so if you actually respond, it’s disarming to them. Now you have a chance to win them over.
If the Onstage complainer is someone who is just looking to cause trouble in public, don’t respond to them more than twice in public. The first time you respond will likely be something like “I’m sorry you had a bad experience with our product or service. What could we do to improve it?” If they respond back negatively again, you can respond civilly one more time with a note such as “Would you like to talk offline about the problem so we can find some way of improving the situation?” If the person responds negatively again, and is obviously not interested in a productive conversation, you should just walk away at this point.
Anyone who is following the conversation will see that you have done your best to address a potential issue, but that the person is just a hater. The hater’s responses will reflect worse on them than on you.
By responding civilly to Onstsage criticisms, you bring humanity to a situation and can make connections with a customer who’s had a bad experience. You give a human face to your company.
Accept criticisms. Anyone who offers criticisms is giving you free market research. Embrace it.
If you want to listen to the entire interviews on these podcast episodes, just click on the links I included.
I’m always on the lookout for podcasts to enjoy. Know of one you think I’d appreciate? Share this post on Twitter using the button below and tag me @bernadettegeyer to share your favorite podcasts with me! Maybe I’ll review it in a future blog post.
Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers with consistent and memorable marketing content. Her “Rule Your Digital Domain” service helps businesses make sure their website and social media profiles are working to attract more customers. You can see her full list of services here.