There are dozens – if not hundreds – of web sites that offer information about how to come up with ideas for blog posts. They list tips like “Use insights gathered from or related to a popular movie or TV show” or “Write a how-to post based on your expertise.”
We admit that we’ve been amassing a wealth of these types of tips, but we haven’t used any of them yet. Let us share with you our personal sources.
Where do we get blog post ideas?
Some of our clients have similar problems to each other. Some have recurring problems. We’ve written blog posts based on some of the recurring problems our clients have experienced. For instance, Updating Your Business Plan: Three Key Factors to Focus On was inspired by issues we saw clients having as they struggled with pivoting businesses and changes in the marketplace.
Recurring Problems We See on the Internet
Sometimes we see a problem with a business’ website. Sometimes we see the same problem happening on lots of websites and think “Why do businesses keep doing this?” Frequently, we turn our frustrations into a blog post. For example, For Event Promoters: A simple fix to prevent wasted time and energy resulted from repeated frustrations we’ve experienced when trying to find entrance fees and opening times for events around the city.
When Something Strongly Affects Us
Whether it’s something that surprises us, blows our mind, or outrages us, we often turn our strong reaction into a helpful blog post. One example is the blog post Why Did You Do That?, which was inspired by something our daughter did during one of her hockey games.
Recurring Questions from Students
We’ve led online workshops for small businesses, freelancers, and creative writers. When we notice that students are asking the same questions in each workshop, we realize that it’s time to write a blog post on the topic. A good example of this is our blog post Permission to Write that Horrible First Draft, which resulted from students telling me they didn’t have time to keep logging onto their social media profiles to post at all hours of the day.
When We Just Can’t Find a Story About Topic X
Let’s say we’re curious about a subject and want to read more about it. Or, we’re leading one of our workshops and would love to point to some published article about a subject. What happens if we can’t find a story on the topic? We write it ourselves and turn it into a blog post. For instance, 5 Essential Things Your Pitch Deck Should Say about You resulted from our search for an article that didn’t simply talk about formatting issues in pitch decks.
Hope these tips help! If you don’t have time to write blog posts for yourself, check out our list of services.