As I mentioned in last month’s post, I find podcasts to be great not only for fun or inspiration, but also to gain ideas and insights. I listen to podcasts when exercising, eating lunch, or making dinner, also when traveling on long bus trips or flights.
Here are two episodes I listened to recently, along with “my takeaways” from each.
1. The Accidental Creative – Three Tactics for Unleashing Your Best Work, by Todd Henry
My takeaway: Todd Henry notes that the book Getting Things Done, by David Allen, inspired him and helped him become more productive. Henry offers three tactics from the book that can help others become more productive themselves:
- The 2-minute rule: If a task will take less than 2 minutes, and you have the time to do it, do it now. Don’t defer it, or these little pesky tasks will build up and seem overwhelming.
- Have a ‘Next Action’ for every project: Review your projects and ask “What’s the very next thing I have to do to move this forward?” And then put that on your task list. Make sure you have something for every project.
- Make sure you’re capturing every thought: Good note-taking is very important. Carry a notebook or index cards. Record your thoughts about current tasks or potential projects as they pass through your mind. Review the notes regularly to see if there are any ‘next actions’ you can take, and then add those to your task list. The review process is just as important as the note-taking process.
2. Converge Podcast – by the GoBe Collective – How to Create Products that Sell, with Tara Gentile
My takeaway: Tara Gentile talks about the importance of being able to look at life from the other person’s perspective. She says “If you want to change the confidence level you have in your business … start with why someone would want to buy this thing, and build the thing that people want to buy.”
Gentile points to three common, problematic assumptions businesses make about a generalized “market”:
- Assumptions about format. Often, businesses don’t consider the format their customer uses. They don’t think about how the customer will make use of their product/service, nor about how use of the product/service will be affected by the customer’s time constraints.
- Assumptions about price. Businesses may tell themselves “A customer won’t pay X, but they will pay Y.” These assumptions are telling their customers a story about what the business thinks about them.
- Assumptions about interest. Many businesses think they have a great product and, so, they assume that people will already care about their ideas. They need to connect the dots for the consumer and find out WHY the customer would care.
Quote of note: “A great idea can be great, but it doesn’t have a value until a customer says it has value.”
If you want to listen to the entire interviews on these podcast episodes, just click on the links I included.
I look forward to bringing you more insights from podcasts in future posts.
Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers with consistent and memorable marketing content. Her “Rule Your Digital Domain” service helps businesses make sure their website and social media profiles are working to attract more customers. You can see her full list of services here.