I find podcasts to be great not only for fun or inspiration, but also to gain ideas and insights. I listen to podcasts when exercising, eating lunch, or making dinner, and when traveling on long bus trips or flights.
There are thousands of podcasts available to listen to, on any topic you can imagine. I’m starting a new occasional series for my blog that will highlight my takeaways from podcasts I’ve recently enjoyed.
I won’t be reviewing podcasts in the way that book reviewers or film reviewers discuss what they liked or didn’t like about a particular podcast. It is my goal simply to share a few valuable bites of knowledge or insight that I gained.
Here are three episodes I listened to recently.
- From Scratch: A Show about the Entrepreneurial Life – In this episode, host Jessica Harris interviews Peter Diamandis, founder of the XPRIZE Foundation.
Diamantis recounted that, with his business to manufacture inexpensive launch vehicles, he and his team were “never able to capitalize the company fully” and ended up selling it off. Following that disappointment, Diamantis was trying to finish getting his pilot’s license. A friend of his gave him a copy of Charles Lindberg’s biography to inspire him to finish the process.
Diamantis summarized the story behind the Spirit of St. Louis. Raymond Orteig, a businessman from Paris, became a New York City hotelier, and he catered to pilots in WWI. In 1919, Orteig established a $25K prize, offered for the first Allied aviator to successfully complete a Paris-NY flight. In 1927, Lindbergh crossed the Atlantic to win the prize.
After reading the biography, Diamantis thought maybe a competition would be a way for him to inspire people to develop launch vehicles. If he himself couldn’t with his company, he believed that someone else could. He founded the XPRIZE as a competition to incentivize people to innovate, in order to solve challenges that restrict humanity’s progress.
Surprise fact: The “X” in XPRIZE was actually originally a placeholder.
- Create Your Own Life with Jeremy Ryan Slate – Slate interviews Derek Loudermilk in this episode, titled “Making Adventure Your Business.”
Loudermilk, who hosts his own “The Art of Adventure Podcast,” has a master’s degree in microbiology, but decided to explore the world and run his own business after receiving his degree in 2014. He credits reading the book The 4-Hour Work Week with changing his life.
Loudermilk encourages people to consider whether they are going after something because they really want it, or because the world says they should want it. People need to take the time to examine their lives and figure out what it is that they really want.
In discussing his podcast, Slate asked Loudermilk if there was anything that surprised him about the project. Loudermilk said that one of the most beneficial aspects of podcasting is its networking potential.
According to Loudermilk, “Podcasting is the best networking I have ever done. I didn’t expect that.” He said interviewing someone for a podcast is a great way to start a relationship. The next step for him is to figure out how to take advantage of all of these relationships he’s been building.
- Startup Nation Radio – Main Street Nation Talks about the Local Food Movement with Dan Carmody, President, Eastern Market Corporation
The Main Street Nation podcasts promote ways to grow the nation’s “main streets,” specifically in small towns, by supporting hometown businesses.
Statistics: Between 2006 and 2014, the number of farmers’ markets across the United States increased by 180%. There are more than 8,200 farmers’ markets in the United States.
In the interview, Carmody noted the growth in interest in local food is changing the corporate food industry. He gave the example of Campbell’s purchasing Garden Fresh Gourmet, a salsa and hummus manufacturer that began as part of the local, made-to-order food movement in Ferndale, Michigan.
Carmody said the market for local food – and the interest in farmers’ markets – is accelerating dramatically thanks to Millennials, who are taking a greater interest in the quality of the food they eat.
Carmody noted these reasons why farmers’ markets are good for small towns:
- Farmers markets’ give people a reason to come downtown even if there aren’t many reasons.
- Small towns can use a farmers’ market as a way to build a portfolio of businesses, market-driven, around the interest in local food.
- Many small businesses use farmers’ markets as a way to “test out” a location to see how receptive the town might be to their product, before opening a store.
- People on the buyer’s side of the table, as well as the seller’s side, can come from any walk of life.
If you want to listen to the entire interviews on these podcast episodes, just click on the links I included.
I look forward to bringing you more insights from podcasts on a regular basis.
Bernadette Geyer helps small businesses, entrepreneurs, and creatives expand their reach through clear, concise, and compelling copy in English, so that they can attract more customers with consistent and memorable marketing content. Her “Rule Your Digital Domain” service helps businesses make sure their website and social media profiles are working to attract more customers. You can see her full list of services here.