If you missed Post #1, click here.
Remerge, which launched in 2014 in Berlin, helps app developers re-engage users who may have gone inactive, by targeting those users through personalized ads or messages outside of the app – across more than 330,000 other apps.
The office event began with a brief overview of the origins of the company by co-founder and CEO Pan Katsukis. In his presentation, Katsukis referenced a blog post he wrote in 2014, as the company was acquiring seed funding – How We Raised $1M Seed Money in 5 Weeks in Berlin. In August 2015, Remerge announced a $3M Series A round, to support the opening of a San Francisco office.
While I enjoyed hearing about the history of the company itself, the presentation by co-founder and CTO Martin Karlsch really resonated with me. Karlsch recounted lessons learned from his experience with co-founding Remerge, as well as previous startups LiquidM and madvertise Mobile Advertising GmbH. Karlsch related the 5 Most Important Things when someone is building a startup:
- Team – Your team is the most important thing when you build a startup. Make sure you find the right people to work with.
- Focus – Do one thing really well.
- Execution – Your idea is only 0.5%-1% of the success of a company. Don’t waste time. You must execute your idea.
- Don’t Panic – About 90% of what other companies are announcing is all marketing. Don’t panic about what the competition is doing, or what they’re saying. Kolsch quoted a German saying “Andere kochen auch nur mit Wasser,” which translates to “Others are also only cooking with water.” Do your thing and don’t worry about the others.
- Keep Learning – Learn from everything you do. Experiment: with processes, with salary options, with transparency, with hiring methods, etc. Learn what works in which situations, for which types of businesses, which types of employees.
- (Bonus!) Have Fun – If you don’t enjoy what you are doing, all of the other things do not matter.
In my next blog post, I will cover the event I attended at Axel Springer Plug&Play Accelerator, which offers accelerator programs to startups.
Bernadette Geyer provides writing, copy editing, and translation services for small businesses, entrepreneurs, and writers. She also leads online workshops on a variety of topics for small businesses and writers. Geyer likes being a small fish in a big pond, and enjoys helping others move to bigger ponds themselves.