Reminder – Update Links in Your Marketing Materials

As I prepare to lead a new round of workshops in the fallNotFound, I am going through the course materials and checking to make sure all of the links still work, and still point to the articles and/or infographics I want them to point to.

Let this serve as a quick reminder to you — it’s a great idea to routinely go through your website, blog, and other business handouts (whatever materials you may use on a regular basis) to check all of the links.

You might be surprised how quickly pages disappear from websites, or URLs change. Many times you can find the same material on another page of the website. Sometimes, it’s gone forever.

Bernadette Geyer provides writing, copy editing, and translation services for small businesses, entrepreneurs, and writers. She also leads online workshops on a variety of topics for small businesses and writers. Geyer likes being a small fish in a big pond, and enjoys helping others move to bigger ponds themselves.

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